Electronics & Electrical

We distribute products from the most reputable brands in the electrical industry, to name a few; Schneider Electric, Alco Cables, CNS, D-Link, Midea and much more. Our Constant research and introduction of modern and pioneering products into the market has enriched our merchandise. We've placed branches in the most strategic areas of Malawi and we've made it much easier to reach us with our active social media and online presence. Electra Sales was established in 1977, with a rich history in leading the electrical market for over 40 years. We were founded with the vision to revolutionize the electrical industry of Malawi. 

We are a top class electronic retail shop with all your electronic accessory needs, from smartphones, phone accessories to computer accessories. Find us you will not be disappointed. Phones Headphone Earphones Earbuds Speakers Phone Accessories Computers And Laptops Computer Accessories Smart Gadgets Photography Household Appliancies Smart Watch Personal Care Chargers Cables Gaming Gadjets Games

Ellies offers lighting solutions and surge protection that make everyday life easier, safer, and more efficient for both households and businesses. Whether it’s brightening your home or protecting essential electronics, these products provide the reliability and innovation needed to ensure your comfort and peace of mind. Lighting Solutions for Africa Lighting does more than just illuminate your space! It sets the mood, enhances productivity, and increases security. Ellies’ extensive range of LED lighting solutions is designed to meet your specific needs, whether you’re seeking energy-efficient lighting for your home, durable lights for your office, or outdoor solutions. By choosing Ellies lighting, you’re not only enhancing the atmosphere in any space but also benefiting from reduced energy costs. Long-lasting, sustainable LED lights mean less frequent replacements and a more environmentally friendly footprint, all while delivering high-quality illumination that transforms your surroundings. Unexpected power surges can damage valuable electronics and appliances, leaving you with costly repairs or replacements. With Ellies’ advanced surge protection, your electronics are safeguarded against electrical spikes and surges, ensuring uninterrupted functionality, and preventing costly downtime. Whether protecting a home entertainment system, office equipment. Ellies surge protectors offer peace of mind by keeping your electronics safe from harm. This investment not only preserves the lifespan of your devices but also saves you money on replacements and repairs, offering dependable performance when it’s needed most. Everyone has different needs when it comes to lighting and surge protection. Ellies offers customizable solutions to fit your unique requirements. Whether you’re looking for everyday household and office surge protectors. The right solution is available to keep your space well-lit and your devices secure. Ellies products are built with future challenges in mind, allowing you to focus on what matters most—whether that’s enjoying a well-lit home, running a smooth business operation, or protecting critical electronics from sudden surges.  

We specialize in the manufacturing of electronics kits, development of embedded systems, and installation of security and automation solutions. Hills Electronics Company Ltd was established  in 2020, by three passionate and determined innovators with a vision to drive technological and educational progress in Rwanda. Guided by the belief that technology is the backbone of national development, we transformed our knowledge and skills into a company that bridges the gap between theory and practice, empowering individuals and institutions to thrive in an ever-changing world. Licensed by the Rwanda Development Board (RDB), we have grown into a recognized leader in the design and provision of advanced technological solutions, high-quality training programs, and cutting-edge products.  In 2024, Hills Electronics partnered with GIZ Rwanda as part of the Rwanda Nation Robotics Program, where we developed IoT training kits and HVAC training kits to enhance education and training in institutions across the country. Our dedication to innovation, education, and sustainability continues to drive our efforts to create impactful solutions for our customers and partners. Our Vision To become a globally recognized leader in technology and education, shaping a future where innovation is accessible, transformative, and empowering. We aim to: Set New Standards in Technology: Lead advancements in IoT, embedded systems, HVAC technologies, and automation solutions. Create Lasting Educational Impact: Develop tools and programs that nurture skilled professionals and innovators. Build Sustainable and Smart Solutions: Align our products and services with global sustainability goals, fostering a smarter and greener world. Inspire and Empower: Promote creativity, collaboration, and excellence to ensure our customers, partners, and employees succeed in a rapidly evolving technological landscape.

We are the first-choice provider of a comprehensive range of electronic components and equipment. We are committed to staying at the forefront of rapidly evolving technologies, continually introducing the most innovative and high-quality solutions to our clients. Our vision is driven by a passion for excellence, ensuring that we not only meet but exceed the expectations of those we serve in the global marketplace. Founded in 1977 with just four employees in Pretoria West, Communica (Pty) Ltd began as a small, local hobby shop. Over the years, we have evolved into one of Southern Africa’s leading independent distributors in the consumer and industrial sectors. Our growth and success are built on a foundation of customer-centric service, industry expertise, and a passion for innovation. Today, Communica is headquartered in the thriving business hub of Samrand, with additional branches in Pretoria City and Cape Town. Our extensive sub-distributor network spans the entire country, ensuring we deliver unparalleled service and support across South Africa. With a team of dedicated professionals, we are committed to providing a diverse range of high-quality products and solutions that empower businesses and individuals alike. At Communica, we are driven by a vision to be the preferred distributor for cutting-edge technology, consistently expanding our product offerings and services to meet the ever-evolving needs of our customers. Our journey from a humble hobby store to an industry leader is a testament to our relentless pursuit of excellence. EXPORT ACTIVITIES Our export operations primarily serve the SADC region, with an expanding footprint across Central, East, and West Africa. In addition, we proudly extend our reach to international markets, including Canada, Europe, the UK, and the USA. Through strategic partnerships and a commitment to excellence, we continue to grow our global presence, delivering quality products and services to clients worldwide. At Communica, we operate with a multi-tiered sales approach to cater to a wide range of customer needs: Retail Sales: We continue to maintain retail outlets where no minimum order quantities apply, providing personalized service to hobbyists, students, technicians, and design engineers. Our knowledgeable counter sales personnel are supported by product specialists, ensuring that customers receive expert guidance and advice. Telesales: Our dedicated telesales department serves small to medium OEMs, contract manufacturers, and end users who purchase in larger volumes. Orders are processed directly by our sales team for seamless fulfillment and delivery. This department is supported by skilled sales professionals across all branches, ensuring prompt service and efficient order handling. This comprehensive, customer-centric approach allows us to meet the diverse needs of our clients, whether they are sourcing components for individual projects or large-scale production runs. COMMUNICA STATS Number of Employees 135 Year Founded 1977 Number of Branches Three Trade Affiliations / Memberships Association of Distributor of Electronic Components (ADEC)