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EFFORT Corporation is committed to contribute to the sustainable development efforts in the region. In light of the changing business environment along with changes and development of the country's social, political and economic aspects as well as the global trends EFFORT Corporation has clearly stipulated its mission, vision and core values to be strictly adhered and committed by all its shareholders, management and employees. VisionThe vision of EFFORT Corporation is to be a corporation that can consistently and successfully be competitor in a global market, a corporation that has entered a progressive development path, and a corporation that can be an exemplary corporate citizen.Mission1. Boosting the assets of the EFFORT Corporation welfare being invested in profitable business lines so as to continue its welfare activities on a sustainable base.2. Supporting and be involved in the development endeavors of the region in particular and the whole nation in general.3. Playing a great role in the social and economic fundamental development business areas, neither covered by the government nor by private investors.Strategic ObjectiveTo materialize the corporate mission, vision and strategic objectives adopted are:1. To establish manufacturing and service industries, which can mainly use the raw and semi processed materials as inputs form local sources in which geared towards creating development oriented infrastructure and brings sustainable socio economic development.     To produce goods and services that can be used as input for the agro industries and lay a foundation for the development of modern agriculture. To employ labor intensive capital so as to create employment opportunities in the region and be able to reduce production costs.2.  To provide basic socio economic services for the people of the region by appropriately, allocating and integrating the corporate resources.3.  To ensure sustainable development through intensive and continuous capacity building programs.4.  To strengthen JV and partnership with various development actors and stakeholders.5. Meeting customers' demands by providing high quality products and services through efficient customer service mechanisms.

South Africa's leading Auctioneer, where you can bid buy and sell new and used electronics, cars, furniture, heavy machinery, trucks, tools, computers etc. Aucor’s 40 years of industry experience with a diverse range of operational sectors puts us at the forefront of auctioneering within Southern Africa. As Africa’s Auction Authority, Aucor offers the optimal turnkey solution, through which goods change hands, and value is added.Aucor operates as a conduit relieving people of unwanted assets and rationalises the search for willing buyers. We represent both the buyer and the seller, providing support to both parties without the presence of an intimidating auction house personality.Aucor’s Sub-Saharan footprint provides us with extensive reach throughout the African market, as well as the rest of the world. Our services extend beyond the traditional realm of finance, logistics and transportation, into pre and post sales support and consultation, professional appraisal and insurance salvage.Aucor’s extensive presence across 16 fully operational vertical sectors stand testimony to our broad industry expertise and acumen. Over the years, our impressive blue chip client base has grown exponentially to include key players in each of our operating sectors.Partner with Aucor, Africa’s Auction Authority, the proven leaders in auction.

Since 1948 first as a family practice founded by William Anderson, and then as an international firm, Anderson + Anderson International (AAI) has been providing professional services in the African Sub-Region. Starting from an architectural base, AAI has developed an integrated multi-disciplined practice, serving clients with professional advice on the full range of physical development and related matters. Full and comprehensive statutory consultancy Land development Pre-feasibility studies Concept designs Facilities management Micro and Macro planning Project Management Business support informationIn countries such as Zambia, Anderson + Anderson  International has become a household name, supported by Presidential Citations and numerous Architectural Awards over a 52 year period. 

Most pool owners experience their investment being too cold to swim in even though the days are sunny and hot. All that can be changed with an installation of a tried and tested Prosolar Pool Heating System.Solar heating has been around for many years. Extensive research and development has resulted in great improvement in the technology and materials used. Prosolar offers you solar solutions to effectively heat your pool using only the sun’s energy with no additional electricity costs.Solar heating is the most cost effective and safest way to heat your pool. Alternate methods include Natural or Propane gas fired units, Oil burning units, Electric Immersion Element type units or Electric Heat Pumps. All of the above are expensive to install, incur a day to day running expense, and give off emissions. Solar Heating is inexpensive to install and thereafter free to run and leaves no carbon footprint. The advantages of Solar Pool Heating extend far beyond just being able to climb into a warm pool around Christmas time. With the system running it extends the swimming period too. Where as before you were only able to use your pool from November through to February, you could now extend that from as early on as September right through to April.

Gamcel (Gambia Telecommunications Cellular Company Limited) was established by incorporation on the 16th November, 2000, as a limited liability company under the company's Act of 1955. The memorandum of association underscores its main objects clause as the provision of GSM Cellular services, selling of mobile subscriber radio units and entry into roaming agreement with other cellular operators around the world. Gamcel is a subsidiary of Gamtel. The registered office of this company for the purpose of 'notice' is 3 Nelson Mandela Street, in Banjul and has a customer services branch near Westfield Junction. Gamcel's mission is to satisfy its customers by offering a GSM service of international standard, professional, and user-friendly to the Gambian population. Commercial operations began on the 25th May 2001 when the GSM network was first introduced, replacing the obsolete analogue network (TACS). The GSM system 900MHz), which is used, is operating in over 60% of the world. An offer for the implementation of this new network consisting of 20 Base stations and a switching capacity of 15,000 customers was prepared by ALCATEL, a reputable French firm in Telecommunications and accepted by Gamtel the parent company on behalf of the subsidiary company. Gamcel's initial strategy priority is urban and business areas, the coverage of which has been successfully completed with the first investment. The second part of our strategy is to cover the main roads of the Gambia so that coverage will be offered to people upcountry who have not been satisfied yet and who have expressed their need to Gamcel customer care. Gamcel operates 2 types of services namely: post-paid and prepaid. The post-paid service is locally known as Ndanaan, and the prepaid as Kumpo. About 3% of its customer base is post-paid. The tariffs of these two services are different. Prepaid is an upfront cash payment of consumptions whilst post-paid is a monthly invoice of consumption. The Prepaid, which 97% of our customers base belong to, is a 'pay as u go service and thus all facility charge and the customer needs to initially provide security deposit. Customer's are recorded and managed in a computerized systems. Apart from the facility of making local and international calls from anywhere within the Gambia, roaming has been introduced. Roaming agreements have been signed with Senegal and Luxemburg and there are currently other countries scheduled to sign similar agreements with Gamcel. The roaming tariff is more lucrative for the company and Gamcel stands to benefit in foreign exchange particularly from visitors to The Gambia, diplomats and the business community. On the December 4 2008 it was reported in The Point newspaper that Mrs. Fatim Badjie-Janneh, Secretary of State for Communications, Information and Information Technology, had announced by the Government of the Gambia to dispose of 80% ownership of Gamcel, the country's cellular company to potential investors in and outside the country while they maintain 20% minority stake.