With the introduction of high performance cosmetic products and equipment in the market, there has been growing demand for top quality cosmectic products and personal care equipment. One of the premier organisations in the UAE involved in this high technology business is the Maram Cosmetics Group which offers world-class products to customers in the Gulf, Middle East, Asia, CIS and Africa.
According
to Kamal Al-Khatib, managing partner, the need for 
a one-stop
supplier of cosmetics and salon equipment in the Gulf
was realised in the late 1980s in Kuwait. As a result,
Maram Cosmetics introduced a wide range of beauty products
and salon eqipment to cater to the increasing demands
of the local and international markets. From then
on, the entire range of products offered by Maram Cosmetics
has remained highly popular and competitive. The company
aims to maintain its good reputation by staying in touch
with the latest technology in order to bring its customers
the products they need. Maram Cosmetics represents internationally
acclaimed brand names including Muster & Dikson of
Italy, one of the most respected compamies in its field,
Scarlett of Holland, and Kretzer (professional scissors)
of Germany among others.
"What sets us apart from the competition is that our company has multiple agencies. This means that we carry a comprehensive inventory of products from virtually all the leading manufacturers in the world. This marketing strategy, of garnering as many distributorships as possible, has had the spin-off benefit that we have now developed into a one-stop-shop for cosmetics and salon equipment of all sorts and specifications," says Kamal Al-Khatib. "We are aware that in order to remain the market leader, it is of paramount importance to combine high standards with the flexibility to meet user requirements. Thus, whatever the importers of cosmetics in Africa need, we promise to find the most economical and efficient solution," he said.
The company's ability to meet all customer requirements expeditiously and at very competitive prices, has been its major strength and has helped it gain a loyal and growing customer base in the local, regional and internatoinal market.
Stressing the importance of Africa, Kamal Al Khatib says that the continent is a potentially large market of the future. "Kenya is a good distribution point and therefore we are aiming to further strengthen our customer base in the East African countries of Tanzania, Uganda and Kenya," he added.
