The 12th edition of stationery and office products exhibition, Paperworld Middle East set to build on previous success. Many visitors to the exhibition expressed interest in sourcing African brands and there was a steady increase in the number of trade visitors from African countries. (Watch video above). The previous edition in 2019 featured exhibitors from over 100 countries that were looking to source for products and services offered by international and local companies. The number of key buyers and decision makers attending the exhibition continues to rise each year, making the show an important source of new business contacts.

Dubai is the ideal marketplace to open up new markets for Paperworld customers and connect worldwide businesses with the Middle East and Africa.

The 2021 edition of Paperworld Middle East, the regional version of the global Paperworld brand, will further cement its position in the annual trade fair calendar when it takes place in Dubai on 14 – 16 December, 2021 .

Showcasing a valid representation of the global paper products and office supplies industry, organiser Epoc Messe Frankfurt reported a steady exhibitor numbers at the 2019 edition which held at the Dubai International Convention and Exhibition Centre. Amongst the many official country pavilions at the fair were Egypt and Tunisia. Product categories to be seen on the show floor each year at Paperworld Middle East include: office supplies, school articles, office paper & films, gift articles, Remanexpo and printers, wrapping, greeting cards/picture calendars and household paper.

In general, exhibitors at the 2019 edition reported a high level of visitor quality from a diverse range of countries across the region. Mark Dawson who heads up Dutch Micro Solutions Enterprises (MSE) in Europe, Middle East & Africa commented: "We are pleased with what we have achieved in Dubai. It was a vibrant show and we were busy. We received visitors from all of the GCC countries and from multiple countries in Africa. These are all emerging markets and offer attractive growth opportunities. It was an exciting week and it will deliver new business for us."

Reflecting the growing concern for greener standards and sustainable development among consumers, will be the Green Office Area, supported by the UAE Ministry of Environment and Water. The Green Office Area is dedicated to showcasing sustainable products which are recyclable and environmentally friendly. It will be of use to trade visitors interested in sourcing ‘green’ products.

Paperworld Middle East is the region’s largest trade fair for office and stationery products, showcasing the entire range of paper and office products and services. The Middle East edition of the world-renowned Paperworld brand, it provides an ideal business sourcing and networking platform with considerable reach across the region.

African Visitors to Paperworld Middle East

Paperworld Middle East has also registered a healthy increase in the number of visitors from African countries looking for new sources of supply for all kinds of paper products and staionery items. Organisers confirmed that they have seen a big increase in visitors from Africa to the exhibition - largely due to their new and innovative marketing campaigns throughout Africa. "Africa Business Pages Magazine magazine and Africa Business Pages, our Media Partners, have helped in promoting the exhibition in African countries," said Alexdandria Robinson, Senior Show manager. "Field marketing in African countries through the Africa Business Pages has paid rich dividends in attracting African visitors to Paperworld Middle East," she said.

Africa Business Pages, has been the Official Media Partner for Paperworld Middle East and has been promoting the exhibition among African buyers and visitors through digital marketing campaigns as well as dedicated field marketing activities to attract more and more African buyers and visitors to the exhibition.

By visiting the exhibition, African buyers are able to meet suppliers from all across the world under one roof. The ease of doing business with Dubai, its geographical proximity to Africa, convenient and efficient air and sea connectivity to Africa - have all attracted a growing number of Africans to Paperworld Middle East.